In deploying Artificial Intelligence, data ethics play a significant role. That's why we work closely with our sister company Brush-AI and the Netherlands' first company specifically focused on responsible AI.

This ensures that the algorithms we design are ‘by design’ compliant with the Ethical Framework for Data Applications of the Association of Insurers.

We witness it every day at the office; thanks to modern computing technology, the mountain of ‘big data’ grows exponentially. But what can we do with this, as yet meaningless, data? How do we transform it into useful information that figuratively puts us in formation to make better decisions and improve customer service? And how do we ensure that this data-driven decision-making happens in an ethical and responsible manner?

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